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Dying to Fit In: How Interpersonal Networks Shape COVID-19 Health Outcomes Through Discussion and Social Norms
Stefanie Z Demetriades1, Nathan Walter2, Emőke-Ágnes Horvát2
1College of Communication, DePaul University.
Social networks significantly influence health behaviors like COVID-19 vaccine adherence. The composition and conversations within these networks shape knowledge and vaccination decisions.
Area of Science:
- Social and Behavioral Sciences
- Public Health
- Network Science
Background:
- Social networks, interpersonal discussions, and social norms impact health outcomes.
- Gaps exist in understanding the theoretical mechanisms and boundary conditions of these effects.
Purpose of the Study:
- To construct a comprehensive framework examining social capital, factual knowledge, and COVID-19 vaccine adherence.
- To analyze the direct, indirect, and conditional relationships within social networks.
Main Methods:
- Ego-network analysis was employed.
- A representative sample of 711 Illinois residents was utilized.
- The study focused on COVID-19 vaccine adherence.
Main Results:
- Tight-knit social networks can influence health knowledge and behavior.
- Network composition and conversational valence are critical factors.
- Results indicate network influence can be positive or negative.
Conclusions:
- Social networks play a crucial role in health-related behaviors, including vaccination.
- Understanding network dynamics is essential for public health interventions.
- The study provides theoretical and practical implications for health communication.
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