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Brain Imaging Investigation of the Neural Correlates of Observing Virtual Social Interactions
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Instagram influencers attributes and parasocial relationship: A dataset from Qatar

Sara Al Sulaiti1, Mohamed Slim Ben Mimoun1, Hatem Elgohary1

  • 1Department of Management and Marketing, College of Business and Economics, Qatar University, University Street, PoBox 2713, Doha, Qatar.

Data in Brief
|February 20, 2024
PubMed

Keywords:
Parasocial relationshipPartial least squares structural equation modeling PLS-SEMPurchase intentionSocial media influencerWOM

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