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Game on: Can gamification enhance productivity?

Habeeb Ur Rahiman1, Rashmi Kodikal2, Sucharitha Suresh3

  • 1College of Business Administration, Kingdom University, Manama, Manama, Bahrain.

F1000Research
|March 4, 2024
PubMed
Summary

Gamification significantly boosts job engagement and productivity by enhancing perceived usefulness and employee motivation. Job engagement acts as a key mediator in gamified systems for organizational success.

Keywords:
GamificationJob Engagementadoptionmotivationproductivityusefulness

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Area of Science:

  • Organizational Psychology
  • Human-Computer Interaction
  • Management Science

Background:

  • Gamification, a concept as old as learning, is recently termed to enhance employee engagement through autonomy, competence, and relatedness.
  • It aims to foster holistic collaboration towards shared organizational visions.
  • Gamified systems are designed to increase both consumer and employee engagement.

Purpose of the Study:

  • To investigate the impact of gamification on organizational job engagement and productivity.
  • To determine the relationship between gamification adoption, usefulness, motivation, and employee engagement.
  • To identify the mediating role of job engagement in enhancing productivity within gamified environments.

Main Methods:

  • A primary investigation involving 400 respondents from public and private sectors in the Gulf region.
  • Data analysis using Structural Equation Modeling (SEM) and SPSS.
  • Focus on the nexus between gamification variables, job engagement, and productivity.

Main Results:

  • Perceived adoption and usefulness of gamified systems significantly correlate with job engagement.
  • Employee recognition and perceived motivation positively influence productivity.
  • Job engagement was identified as a significant mediator for organizational productivity in gamified settings.

Conclusions:

  • Gamification's effectiveness hinges on system design, employee motivation, and organizational context.
  • Findings offer insights into service sector employees' awareness and reactions to gamified work environments.
  • Gamification can enhance work engagement and productivity, contingent upon strategic implementation.