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Forecasting for nursing policy: a news-based image approach.

B J Kalisch, P A Kalisch, B Belcher

    Nursing Research
    |January 1, 1985
    PubMed
    Summary

    A news-based model forecasts a positive image for nursing. Key factors include articles showing nurses in clinical roles and playing major parts, projecting an improved public perception.

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    Area of Science:

    • Nursing
    • Media Studies
    • Public Relations

    Background:

    • The image of nursing significantly impacts public perception and policy.
    • Effective image promotion is crucial for nursing's professional advancement.

    Purpose of the Study:

    • To develop a news-based forecasting model for nursing's public image.
    • To aid in nursing policymaking and priority setting for image enhancement.

    Main Methods:

    • Analysis of monthly newspaper articles about nursing from 1978 to 1981.
    • Utilized Ridge Regression to model the impact of key issues on nursing's image.
    • Forecasted the nursing image from 1982 to 1984.

    Main Results:

    • Newspaper articles depicting nurses in clinical settings are vital for a positive image.
    • Articles highlighting nurses in major roles significantly enhance nursing's public perception.
    • The model predicted an improving nursing image from 1982-1984.

    Conclusions:

    • Media portrayal is a key determinant of the nursing image.
    • Strategic focus on positive media representation can improve public perception of nursing.
    • The developed model offers a tool for forecasting and managing the nursing image.

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