Miss it like Messi: Extracting value from off-target shots in soccer

Measuring soccer shooting skill is a challenging analytics problem due to the scarcity and highly contextual nature of scoring events. The introduction of more advanced data surrounding soccer shots has given rise to model-based metrics which better cope with these challenges. Specifically, metrics such as expected goals added, goals above expectation, and post-shot expected goals all use advanced data to offer an improvement over the classical conversion rate. However, all metrics developed to date assign a value of zero to off-target shots, which account for almost two-thirds of all shots, since these shots have no probability of scoring. We posit that there is non-negligible shooting skill signal contained in the trajectories of off-target shots and propose two shooting skill metrics that incorporate the signal contained in off-target shots. Specifically, we develop a player-specific generative model for shot trajectories based on a mixture of truncated bivariate Gaussian distributions. We use this generative model to compute metrics that allow us to attach non-zero value to off-target shots. We demonstrate that our proposed metrics are more stable than current state-of-the-art metrics and have increased predictive power.