How Pharmacy Students Feel about an HIV Pre-Exposure Prophylaxis Advertising Campaign
1Mercer University, College of Pharmacy.
Innovations in Pharmacy
|March 18, 2024
Summary
Pharmacy students had mixed reactions to an HIV pre-exposure prophylaxis (PrEP) billboard campaign. Older students believed the campaign was more effective at raising awareness of sexually transmitted infection (STI) prevention.
Area of Science:
- Pharmacy Education
- Public Health Campaigns
- Sexual Health Communication
Background:
- Pharmacy students analyzed a provocative HIV pre-exposure prophylaxis (PrEP) billboard campaign from the LA LGBT Center.
- The study assessed student reactions to the campaign's effectiveness, potential offensiveness, and appropriateness for pharmacy school curricula.
Observation:
- A 98% response rate was achieved from 62 pharmacy students regarding the billboard.
- Student demographics included 27% male, 44% without a prior Bachelor's degree, and 41% lacking pharmacy experience.
Findings:
- Student age significantly correlated with perceived effectiveness; older students found the billboard more effective for STI prevention awareness.
- No demographic factors predicted whether students found the billboard offensive.
Implications:
- Pharmacy students expressed diverse opinions on the campaign's public health impact and unanimously supported discussing such topics in pharmacy school.
- Educational institutions can use similar methods to evaluate student responses to unconventional public health strategies.
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