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Binge-watching Uncovered: Examining the interplay of perceived usefulness, habit, and regret in continuous viewing

Maria Bastos1, Mijail Naranjo-Zolotov1, Manuela Aparício1

  • 1NOVA Information Management School (NOVA IMS), Universidade NOVA de Lisboa, Campus de Campolide, 1070-312 Lisboa, Portugal.

Heliyon
|March 22, 2024
PubMed

Keywords:
Binge-watchingContinuous intentionEngaging behaviorHabitNetflixRegretSocial influenceTV streaming

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