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Hedonic Analysis of Dried Pasta Prices Using E-Commerce Data-An Explorative Study
Francesco Bimbo1, Emilio De Meo2, Domenico Carlucci2
1Department of Agricultural, Food, Natural Resources and Engineering Sciences (DAFNE), University of Foggia, Via Napoli, 25, 71122 Foggia, Italy.
Foods (Basel, Switzerland)
|March 28, 2024
Summary
Small and medium pasta producers in Italy can increase prices by highlighting "artisanal" qualities. Certifications like Halal or Kosher and unique ingredients like ancient wheat also boost pasta value.
Area of Science:
- Agricultural Economics
- Consumer Behavior
- Food Marketing
Background:
- Italy leads global pasta production, facing intense price competition.
- Small and medium enterprises (SMEs) seek product differentiation for higher profit margins.
Purpose of the Study:
- To estimate the implicit prices of various dried pasta attributes in the Italian online market.
- To identify key product differentiators for SMEs in the pasta industry.
Main Methods:
- Utilized a hedonic pricing model.
- Analyzed data on prices and characteristics of dried pasta sold online in Italy.
Main Results:
- The "artisanal" label commands the highest price premium.
- Protected geographical indication, Halal/Kosher certifications, and ancient wheat varieties are valuable attributes.
- 100% Italian durum wheat, organic methods, and added ingredients offer limited price premiums.
Conclusions:
- Producers should emphasize small-scale production, territorial links, and sustainability for differentiation.
- Halal or Kosher certifications offer a viable alternative or complementary strategy for price enhancement.
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