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Related Concept Videos

Hearing01:31

Hearing

When we hear a sound, our nervous system is detecting sound waves—pressure waves of mechanical energy traveling through a medium. The frequency of the wave is perceived as pitch, while the amplitude is perceived as loudness.

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Awareness campaigns for cochlear implants: Are we making an impact?

Joshua M Kang1, Mihai Bentan1, Daniel H Coelho1

  • 1Department of Otolaryngology - Head & Neck Surgery, Virginia Commonwealth University School of Medicine, Richmond, VA, USA.

Cochlear Implants International
|April 2, 2024
PubMed
Summary

International Cochlear Implant Day campaigns increased global public interest in cochlear implants, as shown by search trends. However, sustained interest growth varied significantly across different countries, indicating a need for targeted strategies.

Keywords:
AdvocacyAwarenessCochlear implantGoogleInternational cochlear implant dayInternetTrends

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Area of Science:

  • Audiology and Hearing Health
  • Public Health Initiatives
  • Digital Health Trends

Background:

  • Public awareness campaigns are vital for healthcare, but their global effectiveness varies.
  • Assessing campaign impact on public interest is crucial for optimizing healthcare outreach.

Purpose of the Study:

  • To evaluate the influence of 'International Cochlear Implant Day' on public interest in cochlear implants.
  • To analyze changes in internet search activity related to cochlear implants globally and nationally.

Main Methods:

  • Collected weekly Google Trends data for 'cochlear implant' searches from 2017-2021 across nine regions.
  • Defined 'Campaign' weeks surrounding 'International Cochlear Implant Day' (February 25th).
  • Compared search volumes during 'Campaign' and 'Non-Campaign' weeks over the study period.

Main Results:

  • Significant increases in cochlear implant search activity observed in the United States, United Kingdom, Australia, India, and globally.
  • Some countries (Canada, Germany, Brazil, Japan) showed year-specific increases during campaign periods, but not statistically significant overall.
  • Overall search interest in cochlear implants demonstrated a positive trend in several key regions.

Conclusions:

  • International Cochlear Implant Day campaigns can positively impact public interest, evidenced by increased online searches.
  • The effectiveness of these campaigns in driving sustained public interest varies significantly by country.
  • Further targeted efforts are needed in specific nations to enhance public engagement with cochlear implant information.