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Where Do We Go From Here? The Survival and Recovery of Black-Owned Businesses Post-COVID-19
Darcelle Lahr1, Ashley Adams1, Alec Edges1
1Mills College, Oakland, CA, USA.
Abstract:
Given the direct relationship between business ownership and economic vibrancy within communities of color, this research explores a tailored approach for addressing persistent race-based economic disparities inhibiting business ownership in communities of color. While significant evidence exists regarding the need for access to capital, education, and the market to improve the sustainability of businesses of color, this research demonstrates the need for an additional component (the "Fourth Dimension") to spur the development of thriving, socially oriented Black-owned business communities. We envision the "Fourth Dimension" comprising a collaborative, community-oriented social growth strategy for small Black-owned businesses implemented through enhanced and deliberate cooperative, community-supported market engagement.
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