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Google Maps' COVID-19 layer as an interface for pandemic life
1Department of Communication, Tel Aviv University, Israel.
Summary
Google Maps' COVID-19 layer imposed certainty and promoted data commodification. Design recommendations suggest community practices and personalization for future public health information layers.
Area of Science:
- Digital Health
- Human-Computer Interaction
- Geographic Information Systems
Background:
- Google Maps launched a COVID-19 layer in September 2020.
- This feature was available for two years, impacting public health information dissemination.
- The layer operated within the context of public health needs and Google's corporate objectives.
Purpose of the Study:
- To critique the mediation of the pandemic through Google Maps' COVID-19 layer.
- To analyze the interface design and its implications for user behavior and information perception.
- To propose design recommendations for future public health information layers on digital platforms.
Main Methods:
- Analysis of promotional corporate blog posts from Google.
- Interfacial analysis of the Google Maps COVID-19 layer.
- Critique of the layer's design choices and their impact on users.
Main Results:
- Interfacial design choices imposed a false sense of certainty, reducing necessary user hesitancy.
- The layer promoted the commodification of data, irrespective of its public health relevance.
- Pandemic-specific information was presented as exceptional, rather than integrated into existing map functionalities.
Conclusions:
- The COVID-19 layer's design had unintended consequences for public health communication.
- Future public health layers should prioritize bottom-up community practices and user personalization.
- Increased friction in the interface could foster more critical engagement with health information.
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