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Published on: March 1, 2019
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How Family-Supportive Leadership Communication Enhances the Creativity of Work-From-Home Employees during the
1Department of Strategic Communication, University of Miami, Coral Gables, FL, USA.
Summary
Family-supportive leadership communication boosts remote employee creativity by enhancing relationships, positive feelings, and work-life balance. These benefits are strongest for employees preferring work-life segmentation.
Area of Science:
- Organizational Behavior
- Communication Studies
- Psychology
Background:
- The COVID-19 pandemic necessitated a rapid shift to remote work, posing challenges for organizations.
- Employee creativity is crucial for organizational resilience and survival during crises.
- Understanding leadership communication's role in fostering creativity in remote settings is vital.
Purpose of the Study:
- To examine the impact of family-supportive leadership communication on the creativity of remote employees.
- To investigate the mediating roles of employee-organization relationship (EOR) quality, positive affect, and work-life enrichment.
- To explore the moderating effect of employees' work-life segmentation preferences.
Main Methods:
- A survey was conducted with 449 employees who worked remotely during the COVID-19 pandemic.
- Statistical analyses were used to test the proposed mediation and moderation models.
- The study measured family-supportive leadership communication, EOR quality, positive affect, work-life enrichment, work-life segmentation preferences, and employee creativity.
Main Results:
- Family-supportive leadership communication positively influenced employee creativity through mediating factors.
- Employee-organization relationship (EOR) quality, positive affect, and work-life enrichment significantly mediated the relationship.
- The positive effects of family-supportive leadership communication on positive affect and work-life enrichment were amplified for employees preferring work-life segmentation.
Conclusions:
- Family-supportive leadership communication is a key driver of creativity among remote employees.
- Interventions aimed at enhancing EOR quality, positive affect, and work-life enrichment can foster creativity.
- Organizations should consider employees' work-life segmentation preferences when implementing leadership communication strategies for remote teams.
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