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Royal advertising toothpaste pot lids.

Bruce R Pynn1, Bob Houghton2, Jim Layden3

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This summary is machine-generated.

Early British manufacturers used royal imagery on toothpaste and perfume packaging to boost sales. These ceramic containers, often found in excavations, showcase historical marketing and manufacturing techniques.

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Area of Science:

  • Social History
  • Material Culture Studies
  • Consumerism History

Background:

  • Royal patronage has a long history of influencing commerce.
  • Nineteenth and early twentieth-century British manufacturers utilized royal imagery for marketing.

Purpose of the Study:

  • To examine the use of royal patronage in early toothpaste and perfumery marketing.
  • To analyze the packaging and design elements of historical oral hygiene products.
  • To understand the role of these artifacts in revealing defunct businesses.

Main Methods:

  • Analysis of engraved images of British royalty on product packaging.
  • Examination of ceramic pots and transfer-printed lids used for toothpastes and powders.
  • Archaeological context of recovered items from former rubbish tips.

Main Results:

  • Royal endorsements were employed to enhance product sales.
  • Packaging featured high-quality ceramic pots with inventive designs and typefaces.
  • Recovered containers serve as tangible evidence of historical businesses and marketing strategies.

Conclusions:

  • Royal imagery was a significant marketing tool in the 19th and early 20th centuries.
  • The packaging of early oral care products reflects sophisticated manufacturing and marketing skills.
  • Archaeological finds of these containers provide valuable insights into historical commerce and consumer behavior.