Related Experiment Video
Updated: Jun 28, 2025

09:03
Post-Movie Subliminal Measurement PMSM, for Investigating Implicit Social Bias
Published on: February 29, 2020
5.8K
Intersectional Male-Centric and White-Centric Biases in Collective Concepts
April H Bailey1, Adina Williams2, Aashna Poddar3
1University of New Hampshire, Durham, USA.
Personality & Social Psychology Bulletin
|April 13, 2024
Summary
The study found that language often associates "person" with men and "woman" with women, revealing gender bias. This bias disproportionately affects Hispanic and White women, impacting societal equity.
Area of Science:
- Social Psychology
- Natural Language Processing
- Sociolinguistics
Background:
- Fundamental concepts like 'person,' 'woman,' and 'man' should be equitable across genders and ethnicities.
- However, these concepts may implicitly favor certain demographic groups.
- Androcentrism theories suggest a male-centric bias in societal language and conceptualization.
Purpose of the Study:
- To investigate linguistic biases in the concepts of 'person,' 'woman,' and 'man.'
- To test the hypotheses that 'person' is more associated with men and 'woman' is more associated with women (i.e., women are more gendered).
- To examine how these biases vary across different racial and ethnic groups.
Main Methods:
- Utilized natural language processing (NLP) tools, specifically word embeddings.
- Analyzed a large-scale corpus of linguistic data (Common Crawl) representing millions of individuals' language output.
- Quantified associations between core concepts and demographic identifiers.
Main Results:
- Confirmed a significant linguistic bias where 'person' is more associated with 'man' than 'woman' (person = man).
- Found that 'woman' is more associated with women than 'man' is with men, indicating women are perceived as more gendered (gender = woman).
- Observed that these biases were more pronounced for Hispanic and White women and men compared to Asian individuals, and also revealed a general bias favoring White individuals across concepts.
Conclusions:
- Western societal language demonstrates a bias prioritizing men and White individuals as the default 'person.'
- Women are often 'othered' as 'people with gender,' highlighting a gendered conceptualization.
- These linguistic biases have significant implications for policy and decision-making, potentially affecting equity.
Related Concept Videos
Stereotypes, Prejudice, and Discrimination
90.2K
Humans are very diverse and although we share many similarities, we also have many differences. The social groups we belong to help form our identities (Tajfel, 1974). These differences may be difficult for some people to reconcile, which may lead to prejudice toward people who are different. Prejudice is a negative attitude and feeling toward an individual based solely on one’s membership in a particular social group (Allport, 1954; Brown, 2010). Prejudice is common against people who...
90.2K
In- and Out-Groups
39.0K
People all belong to a gender, race, age, and social economic group. These groups provide a powerful source of our identity and self-esteem (Tajfel & Turner, 1979) and serve as our in-groups. An in-group is a group that we identify with or see ourselves as belonging to.
39.0K
Stereotype Content Model
14.7K
The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
14.7K
Confirmation Biases
5.5K
The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
5.5K
Bias
4.2K
Bias refers to any tendency that prevents a question from being considered unprejudiced. In research, bias occurs when one outcome or answer is selected or encouraged over others in sampling or testing. Bias can occur during any research phase, including study design, data collection, analysis, and publication.
In statistics, a sampling bias is created when a sample is collected from a population, and some members of the population are not as likely to be chosen as others (remember, each member...
In statistics, a sampling bias is created when a sample is collected from a population, and some members of the population are not as likely to be chosen as others (remember, each member...
4.2K
Fundamental Attribution Error
12.9K
According to some social psychologists, people tend to overemphasize internal factors as explanations—or attributions—for the behavior of other people. They tend to assume that the behavior of another person is a trait of that person, and to underestimate the power of the situation on the behavior of others. They tend to fail to recognize when the behavior of another is due to situational variables, and thus to the person’s state. This erroneous assumption is...
12.9K

