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Unveiling the Negative Customer Experience in Diagnostic Centers: A Data Mining Approach
Suman Agarwal1, Ranjit Singh1, Bhartrihari Pandiya2
1Department of Management Studies, Indian Institute of Information Technology Allahabad, Prayagraj, UP, India.
Data mining identified key issues in diagnostic center customer complaints, including delays, errors, and poor service. Addressing these can improve patient experience and operational efficiency.
Area of Science:
- Healthcare Management
- Data Science
- Consumer Behavior
Background:
- Customer complaints provide valuable insights into service quality in healthcare.
- Diagnostic centers face challenges in managing patient expectations and service delivery.
- Data mining offers advanced analytical capabilities for understanding customer feedback.
Purpose of the Study:
- To identify prevalent negative customer experiences in diagnostic centers using data mining techniques.
- To analyze patterns and key themes within customer complaints.
- To provide actionable insights for improving diagnostic center services.
Main Methods:
- Collected and analyzed customer complaints from a public consumer complaints website.
- Applied the Apriori algorithm to uncover frequent patterns in complaint data.
- Utilized term frequency analysis and word clouds for data visualization.
Main Results:
- Identified significant issues such as delayed test reports and erroneous results.
- Highlighted problems with appointment scheduling, staff conduct, and overall service quality.
- Revealed instances of perceived medical negligence as a critical concern.
Conclusions:
- Diagnostic centers can leverage data mining for proactive customer experience management.
- Analyzing complaints can transform service improvement opportunities from potential liabilities.
- Implementing data-driven strategies can enhance patient satisfaction and operational excellence.
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