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Updated: Jun 28, 2025

Assessment of Social Transmission of Food Preferences Behaviors
Published on: January 25, 2018
Social network centrality predicts dietary decisions in a wild bird population
Keith McMahon1, Nicola M Marples2, Lewis G Spurgin3
1Department of Biology, Oxford University, Oxford, UK.
Abstract:
How individuals balance costs and benefits of group living remains central to understanding sociality. In relation to diet, social foraging provides many advantages but also increases competition. Nevertheless, social individuals may offset increased competition by broadening their diet and consuming novel foods. Despite the expected relationships between social behavior and dietary decisions, how sociality shapes individuals' novel food consumption remains largely untested in natural populations. Here, we use wild great tits to experimentally test how sociality predicts dietary decisions. We show that individuals with more social connections have higher propensity to use novel foods compared to socially peripheral individuals, and this is unrelated to neophobia, observations, and demographic factors. These findings indicate sociable individuals may offset potential costs of competition by foraging more broadly. We discuss how social environments may drive behavioral change in natural populations, and the implications for the causes and consequences of social strategies and dietary decisions.
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