Related Experiment Video
Updated: Jun 27, 2025
14:02
Measuring Engagement of Spectators of Social Digital Games
Published on: July 3, 2021
3.5K
Comparison of Audience Behavior between eSports and Authentic Sports Fans
Taeyeon Oh1, Joon-Ho Kang2, Younghan Lee3
1Seoul AI School, aSSIST University, Seoul 03767, Republic of Korea.
Behavioral Sciences (Basel, Switzerland)
|April 26, 2024
Summary
Viewer motivation significantly impacts media transportation in esports versus traditional sports. Sports participation experience, not content type, primarily differentiates viewer behavior and cognitive needs.
Area of Science:
- Psychology
- Media Studies
- Sports Science
Background:
- Understanding viewer behavior in digital and traditional sports is crucial.
- User and gratification theory and media transportation theory provide frameworks for analysis.
- Investigating the role of personal sports experience in viewer engagement is key.
Purpose of the Study:
- To compare behavioral patterns of esports and traditional sports viewers.
- To examine the influence of playing experience on authentic sports viewers' behavior.
- To identify the primary drivers of motivation and media transportation in different viewer groups.
Main Methods:
- Structural equation modeling (SEM) was used to analyze viewer motivation and media transportation outcomes.
- Multigroup SEM was employed to compare different viewer segments.
- Data were collected and analyzed to identify significant relationships and differences.
Main Results:
- Cognitive motivation was found to be more critical for esports viewers than for traditional sports viewers.
- Authentic sports viewers with prior playing experience exhibited higher cognitive needs.
- Viewer behavior differences between esports and traditional sports are influenced by participation experience.
Conclusions:
- Viewer behavior in esports and traditional sports differs, but participation experience is a more significant differentiator than content type.
- Cognitive needs play a distinct role in viewer motivation across different sports contexts.
- Future research should explore the interplay of experience and motivation in sports media consumption.
Related Concept Videos
01:04Social Facilitation
32.0K
Not all intergroup interactions lead to negative outcomes. Sometimes, being in a group situation can improve performance. Social facilitation occurs when an individual performs better when an audience is watching than when the individual performs the behavior alone. This typically occurs when people are performing a task for which they are skilled.
32.0K
04:49Robbers Cave
14.3K
During the 1950s, the landmark Robbers Cave experiment demonstrated that when groups must compete with one another, intergroup conflict, hostility, and even violence may result. At the Oklahoman summer camp, two troops of boys—termed the Rattlers and the Eagles—took part in a week-long tournament. During this time, their negativity culminated in derogatory name-calling, fistfights, and even vandalism and destruction of property. However, this work also revealed that such tension...
14.3K
02:30Naturalistic Observations
15.4K
If you want to understand how behavior occurs, one of the best ways to gain information is to simply observe the behavior in its natural context. However, people might change their behavior in unexpected ways if they know they are being observed. How do researchers obtain accurate information when people tend to hide their natural behavior? As an example, imagine that your professor asks everyone in your class to raise their hand if they always wash their hands after using the restroom. Chances...
15.4K
00:52Social Proof
27.7K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.7K
02:10Social Scripts
9.4K
People tend to know what behavior is expected of them in specific, familiar settings. A script is a person’s knowledge about the sequence of events expected in a specific setting (Schank & Abelson, 1977). Essentially, scripts are a particular kind of schema, one containing default values for the features within an event. In the restaurant example, the script's features include the props (e.g., tables, menu, food, and money), the roles to be played (e.g., customer and waiter),...
9.4K
02:05Self-Presentation: Self-Monitoring and Self-Handicapping
39.0K
People can go to great lengths to protect their self-image and present themselves in ways that they want others to see them. Sociologist Erving Goffman presented the idea that a person is like an actor on a stage. Calling his theory dramaturgy, Goffman believed that we use “impression management” to present ourselves to others as we hope to be perceived. Each situation is a new scene, and individuals perform different roles depending on who is present (Goffman, 1959). Think about...
39.0K