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The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
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Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues
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Formalising prestige bias: Differences between models with first-order and second-order cues.

Seiya Nakata1, Akira Masumi2, Genta Toya3

  • 1International Research Center for Neurointelligence (WPI-IRCN), The University of Tokyo, Tokyo, Japan.

Evolutionary Human Sciences
|May 1, 2024
PubMed
Summary

Prestige bias, imitating high-status individuals, influences cultural evolution. This study models two definitions of prestige, showing distinct impacts on how behaviors spread through populations.

Keywords:
Computational modelcultural evolutionindirect biasprestigesocial learning

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Area of Science:

  • Social learning
  • Cultural evolution
  • Behavioral economics

Background:

  • Human knowledge and behavior spread via social learning.
  • Prestige bias, imitating prestigious individuals, is key but lacks formal definition.
  • Existing definitions use first-order (appearance) or second-order (social attention) cues.

Purpose of the Study:

  • To theoretically examine the effects of prestige bias on cultural evolution.
  • To formulate and investigate the basic properties of prestige bias.
  • To compare cultural evolutionary dynamics generated by two distinct prestige bias models.

Main Methods:

  • Developed computational models of prestige bias.
  • Incorporated two definitions of prestige: first-order cues and second-order cues.
  • Compared the cultural evolutionary dynamics produced by each model.

Main Results:

  • The two formalizations of prestige bias yield different cultural evolutionary dynamics.
  • Distinguishing between first-order and second-order prestige cues is crucial.
  • The chosen definition of prestige significantly impacts behavioral transmission and cultural spread.

Conclusions:

  • Formalizing prestige bias requires careful consideration of cue types (first-order vs. second-order).
  • Different prestige bias models lead to divergent outcomes in cultural evolution.
  • This research provides a foundation for understanding prestige bias's role in shaping human societies.