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Updated: Jun 26, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Subjective and objective corruption of intuition and rational choice
1Department of Organismic and Evolutionary Biology, Harvard University, Cambridge, MA, USA.
Abstract:
A societal shift has occurred toward making impactful decisions on the basis of objective metrics rather than subjective impressions. This shift is commonly justified by claims that we should not trust subjective intuitions. These are often unjust and thereby corrupt. However, the proxies used to make objective decisions are subject to a different form of corruption, characterized as proxy failure.
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