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Self-report inventories are objective personality assessments that use multiple-choice items or numbered scales, typically ranging from 1 (strongly disagree) to 5 (strongly agree). They are often called Likert scales after Rensis Likert. These inventories are widely used due to their ease of administration and cost-effectiveness. One of the most prominent examples is the Minnesota Multiphasic Personality Inventory (MMPI), initially developed in the 1940s to assess abnormal personality traits.
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Creating Virtual-hand and Virtual-face Illusions to Investigate Self-representation
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Why Forced-Choice and Likert Items Provide the Same Information on Personality, Including Social Desirability.

Martin Bäckström1, Fredrik Björklund1

  • 1Lund University, Sweden.

Educational and Psychological Measurement
|May 17, 2024
PubMed
Summary

Forced-choice and Likert-type formats yield similar personality data. Evaluatively neutralized items are proposed to effectively control social desirability in personality inventories.

Keywords:
forced-choiceipsative datapersonality measurementpsychometricssocial desirability

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Area of Science:

  • Psychological Measurement
  • Personality Psychology
  • Social Psychology

Background:

  • The forced-choice response format is often favored over Likert-type formats for mitigating social desirability bias in personality assessments.
  • However, the comparative effectiveness of these formats in capturing genuine personality traits requires further investigation.

Purpose of the Study:

  • To investigate whether forced-choice and Likert-type formats yield comparable trait information in personality inventories.
  • To explore alternative strategies for controlling social desirability bias in personality measurement.

Main Methods:

  • The study employed computational simulations to analyze data generated from both forced-choice and Likert-type response formats.
  • Simulations varied the number of items and the balance of positively and negatively keyed items within the forced-choice format.

Main Results:

  • Trait information derived from both forced-choice and Likert-type formats converges under conditions of a high item count and a balanced mix of item keying.
  • Simulations indicated that forced-choice items, similar to Likert-type items, do not inherently eliminate socially desirable responding.

Conclusions:

  • Under specific conditions, forced-choice and Likert-type formats provide equivalent personality trait information.
  • The findings suggest that neither format alone sufficiently controls for social desirability, highlighting the need for alternative methods.
  • The study proposes the use of evaluatively neutralized items as a promising approach to counteract social desirability across different response formats in personality measurement.