Validating the Antismoking AIDA Model-Based Questionnaire for Malaysian Population

Area of Science:

• Public Health
• Health Psychology
• Survey Methodology

Background:

• Antismoking campaigns are crucial for public health.
• The Attention, Interest, Desire, and Action (AIDA) model provides a framework for persuasive communication.
• Validating measurement tools is essential for accurate assessment of campaign effectiveness.

Purpose of the Study:

• To translate and validate the AIDA Model-Based Antismoking Campaign Questionnaire for the Malaysian population.
• To assess the content validity and reliability of the adapted questionnaire.
• To provide a culturally relevant tool for evaluating antismoking interventions in Malaysia.

Main Methods:

• The study employed forward and backward translation for the questionnaire.
• Content validity was assessed by eight experts using a Likert scale, calculating the Content Validity Index (CVI).
• Pilot testing with 25 non-smokers and 6 smokers determined reliability using Cronbach's alpha.

Main Results:

• The Content Validity Index (CVI) scores for relevancy, clarity, comprehensiveness, and representativeness were 0.85, 0.79, 0.79, and 0.84, respectively.
• Scores above 0.83 indicated that all items were relevant and representative.
• Pilot testing revealed high internal consistency (Cronbach's alpha > 0.85) for both non-smoker and smoker groups.

Conclusions:

• The translated and adapted AIDA Model-Based Antismoking Campaign Questionnaire shows satisfactory content validity.
• The questionnaire is reliable and suitable for further pilot testing in the target Malaysian population.
• This validated tool can aid in assessing the effectiveness of antismoking campaigns in Malaysia.