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Market-based strategic planning for radiologic technology.

P Rutsohn

    Radiologic Technology
    |March 1, 1985
    PubMed
    Summary

    Healthcare policy changes, like the Medicare prospective payment system, necessitate strategic planning. Radiologic technology can adapt and thrive using market-based planning for future success.

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    Area of Science:

    • Healthcare Administration
    • Radiologic Technology Management

    Background:

    • Federal healthcare policy shifts, including the Medicare prospective payment system, are impacting healthcare institutions.
    • Institutions are developing strategic plans to navigate environmental changes.

    Purpose of the Study:

    • To explain how radiologic technology can utilize market-based planning.
    • To provide strategies for radiologic technology to adapt to evolving healthcare environments.

    Main Methods:

    • Discussion of market-based planning principles.
    • Application of these principles to the field of radiologic technology.

    Main Results:

    • Market-based planning offers a framework for radiologic technology to address policy changes.
    • Strategic adaptation can ensure the profession's viability.

    Conclusions:

    • Radiologic technology must adopt market-based planning for long-term survival and success.
    • Proactive strategic planning is crucial in a dynamic healthcare landscape.

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