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Julio Segundo1, Mariluz Fernandez-Alles1, Maria Velez2

  • 1Business Organization Department, University of Cadiz, Cádiz, Andalusia, Spain.

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Summary

The University-Model Canvas (Unicanvas) is a strategic tool for higher education institutions (HEIs) to design adaptable business models. This visual tool addresses challenges like internationalization and digitalization for fifth-generation universities.

Keywords:
Business model canvasHigher Education InstitutionsStrategic managementUniversity

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Area of Science:

  • Higher Education Management
  • Strategic Planning
  • Business Model Innovation

Background:

  • Traditional strategic tools face limitations in addressing the evolving landscape of higher education.
  • Fifth-generation universities require dynamic approaches to manage internationalization, digitalization, sustainability, and corporate social responsibility.

Purpose of the Study:

  • To propose an adapted version of the Business Model Canvas (BMC) tailored for Higher Education Institutions (HEIs).
  • To introduce the University-Model Canvas (Unicanvas) as a strategic tool for designing HEI business models.
  • To address the limitations of traditional strategic tools in the context of modern universities.

Main Methods:

  • Adapting the strategic building blocks of the Business Model Canvas.
  • Renaming some BMC blocks and adding an 'achievement' block.
  • Theoretical reflection on the application of each block within the university context.

Main Results:

  • The University-Model Canvas (Unicanvas) is a versatile tool for designing tailored university business models.
  • Unicanvas facilitates adaptation to diverse value propositions and beneficiary needs.
  • The tool supports the integration of new trends and challenges faced by universities.

Conclusions:

  • Unicanvas provides flexibility and dynamism for HEIs to adapt their business models.
  • The tool supports holistic business model design through its participatory, intuitive nature.
  • Unicanvas is effective in addressing the complexities of modern higher education strategic planning.