Related Experiment Video
Updated: Jun 23, 2025

Brain Morphology of Cannabis Users With or Without Psychosis: A Pilot MRI Study
Published on: August 18, 2020
Personality Traits and Insurance Demand
Thomas Schilling1, Wiebke Bleidorn2
1University of Trier, Germany.
Abstract:
Personality traits drive people's financial decisions and hence affect their lives. Yet, we know little about the relationship between personality traits and insurance decisions. Do Risk-Taking, the Big Five and Locus of Control predict a variety of personal insurance decisions? Using a sample of 14,624 German adults with the goal of identifying associations between personality and insurance demand, we found that personality traits predict demand for various insurance types. We also found that associations may be mediated by demographic variables and may depend on the statistical modeling approach (e.g., including nonlinear relationships or examining between- and within-person effects). These findings contribute to our understanding of the role of personality in insurance demand and highlight the need for further exploration of this relationship, as our results demonstrate that personality-insurance-demand-associations depend on the examined insurance type.
Related Concept Videos
Traits and States
Introduction to Personality Psychology
Early Theories of Personality
The study of...
Self-Report Tests of Personality
Personality Theory by Eysenck and Eysenck
In the extroversion/introversion dimension, highly extroverted people are sociable, outgoing, and easily connect with others. In contrast,...
Cattell's 16 Personality Factors
In contrast, source traits are the...
Five-Factor Theory of Personality
Openness reflects creativity, curiosity, and openness to new experiences. Individuals scoring high in openness are imaginative, have a wide range of interests, and are independent...

