Assessing AI receptivity through a persuasion knowledge lens

Jared Watson1, Francesca Valsesia2, Shoshana Segal1

  • 1Department of Marketing, Leonard N. Stern School of Business, New York University, New York, NY, USA.

PubMed
Summary

This study views artificial intelligence (AI) as a persuasion agent, examining factors influencing AI acceptance and aversion. Research explores AI properties, user characteristics, and interaction context to guide future human-AI studies.

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