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Assessing AI receptivity through a persuasion knowledge lens
Jared Watson1, Francesca Valsesia2, Shoshana Segal1
1Department of Marketing, Leonard N. Stern School of Business, New York University, New York, NY, USA.
This study views artificial intelligence (AI) as a persuasion agent, examining factors influencing AI acceptance and aversion. Research explores AI properties, user characteristics, and interaction context to guide future human-AI studies.
Area of Science:
- Human-Computer Interaction
- Artificial Intelligence Studies
- Persuasion Science
Background:
- Human-AI interaction is a rapidly expanding research area.
- Existing literature lacks a unified framework for understanding AI acceptance and aversion.
- Conceptualizing AI as a persuasion agent offers a novel perspective.
Purpose of the Study:
- To review and synthesize current research on human-AI interactions.
- To analyze AI acceptance and aversion through the lens of persuasion knowledge.
- To identify key factors influencing user interaction with AI systems.
Main Methods:
- Systematic literature review of human-AI interaction studies.
- Conceptualization of AI as a persuasion agent.
- Categorization of research findings based on AI properties, user characteristics, and interaction context.
Main Results:
- AI acceptance and aversion are influenced by AI attributes (e.g., anthropomorphism, usability).
- Individual differences in user judgments and task performance impact AI interaction.
- Contextual factors, including decision type and domain, significantly shape AI engagement.
Conclusions:
- A persuasion knowledge framework provides valuable insights into human-AI dynamics.
- Understanding AI as a persuasion agent can explain user acceptance and rejection.
- Future research should further explore these factors to optimize human-AI collaboration.
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