The effect of approach and avoidance motivation on self-perception

This work addresses the link between motivation and self-perception by systematically studying visual self-representations. We propose that the way individuals perceive themselves may be associated with dispositional and situationally induced approach and avoidance motivation. First, we investigate how dispositional differences in approach/avoidance motivation and self-esteem relate to self-perception. Second, we investigate how state differences in approach/avoidance motivation relate to self-perception. Based on motivation literature, we predicted that self-perception would reflect psychological equanimity at the dispositional level (seeing the self in a favorable light), and motivational flexibility at the situational level (situational avoidance motivation results in a more realistic view of one's qualities). We use up-to-date face modeling methods to measure individuals' self-perceptions in a systematic, nuanced, and implicit way: Participants are repeatedly asked to indicate which of two portrait versions better represents themselves. Then we relate distortions in self-perceptions to agency and communion dimensions. We demonstrate that (1) participants low in self-esteem show more communion enhancement than participants high in self-esteem; (2) participants in an avoidance state show less agency enhancement (i.e., more realistic self-perceptions) than participants in an approach state. This research is first to demonstrate regularities in visual self-perception that are linked to approach and avoidance motivation.