Understanding the relationship between self and memory through the IAM task

In this article we present a review of research on the IAM Task, whereby memories are cued by self-images in the form of "I am … " statements, such as I am a grandfather, I am a Bob Dylan fan, I am from Darlington, I am a Psychologist. Such cues are particularly successful at accessing memories associated with the formation of specific aspects of the self. We describe the conceptual and historical context for the development of our task and review findings from other researchers who have used the same basic design. We present aggregate data and examples from across several experiments, examining how these patterns change in psychological distress and dysfunction. We also discuss research on "I will be" statements and how these have been adopted to examine self-related future cognitions. We conclude that the working self operates to organise memory retrieval and make accessible episodic and semantic material for self-relevant periods across the lifespan. Moreover, accessibility of self-images can be modulated by retrieval of autobiographical memories, highlighting Conway's bidirectional relationship between memory and the self. We provide suggestions for future research and for the first time provide a standardised version of our IAM Task for use by researchers.