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Assessing institutional image's influence on student satisfaction and loyalty in Singapore's higher education: A

Chuen Wah Seow1, Talib Hussain2

  • 1School of Media and Communication, Shanghai Jiao Tong University, 800 Dongchuan Road, 2002240, Shanghai, China.

Acta Psychologica
|July 25, 2024
PubMed

Keywords:
And loyaltyBrand equityEnvironmentalHigher educationInstitution imageInternational studentsPerceived educational qualitySatisfactionSingaporeSocial imageStudentUniversity

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