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Examining Attenuated Responses to Coronavirus Disease-2019 Risk.

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Summary

News media use can increase COVID-19 risk perception and adoption of preventive measures, even among non-adherers. However, negative emotions and perceived knowledge may hinder adoption despite increased information sharing.

Keywords:
COVID-19Social Amplification of Risk Modelnegative emotionsperceived knowledgepreventive behaviors

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Area of Science:

  • Public Health
  • Social Psychology
  • Communication Studies

Background:

  • Understanding risk perception is crucial for public health interventions.
  • Non-adherence to preventive measures like mask-wearing poses challenges during pandemics.
  • The Social Amplification of Risk Model provides a framework for analyzing risk communication.

Purpose of the Study:

  • To examine risk responses among individuals not adhering to COVID-19 preventive measures.
  • To investigate the role of media use, emotions, and perceived knowledge in shaping preventive behaviors.
  • To apply the Social Amplification of Risk Model to non-adherent populations.

Main Methods:

  • Survey administered to 373 individuals not adhering to preventive COVID-19 measures.
  • Statistical analysis to identify associations between media use, emotions, knowledge, and behavior.
  • Utilized the Social Amplification of Risk Model as a guiding theoretical framework.

Main Results:

  • News media consumption positively correlated with risk perceptions, information seeking/sharing, and adoption of preventive measures.
  • Negative emotions related to COVID-19 and a high perception of personal knowledge were associated with reduced adoption of preventive measures.
  • Increased information seeking and sharing did not always translate to higher adoption rates.

Conclusions:

  • Media exposure can be a double-edged sword, influencing both risk perception and behavior adoption.
  • Addressing negative emotions and perceived knowledge is critical for improving adherence to public health guidelines.
  • Findings offer insights for tailoring risk communication strategies to diverse populations, including non-adherers.