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Creating a Sustaining Culture for Patient Engagement.

Ross G Baker1, Carol Fancott2, Adrienne Zarem3

  • 1Professor Emeritus, Institute of Health Policy, Management and Evaluation, University of Toronto, Toronto, ON.

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Leaders can foster resilient patient engagement cultures by developing supportive environments. This research shows how organizational culture sustained engagement during the COVID-19 pandemic, offering insights for future strategies.

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Area of Science:

  • Healthcare Management
  • Organizational Culture
  • Patient Engagement

Background:

  • Engagement-capable environments are crucial for patient engagement strategies.
  • Limited research exists on leadership's role in sustaining patient engagement cultures, especially during crises like the COVID-19 pandemic.

Purpose of the Study:

  • To examine the development and maturation of patient engagement practices and culture within a pediatric rehabilitation hospital.
  • To illustrate how a supportive organizational culture influenced responses to the COVID-19 pandemic.

Main Methods:

  • Qualitative study using interviews and document analysis.
  • Data collected from Holland Bloorview Kids Rehabilitation Hospital before and after the pandemic.

Main Results:

  • The hospital demonstrated a maturing engagement culture that adapted during the pandemic.
  • A supportive culture was integral to the hospital's crisis response and sustained patient engagement.

Conclusions:

  • Leadership plays a key role in cultivating organizational cultures that sustain patient engagement.
  • Understanding these dynamics can inform leaders in designing more impactful and sustainable engagement strategies.