Related Experiment Video
Updated: Jun 18, 2025

Fruit Volatile Analysis Using an Electronic Nose
Published on: March 30, 2012
Perceptual ripening of oranges
1Department of Psychology, Giessen University, Giessen, Germany.
Abstract:
We present a practical example for the phenomenon of color assimilation. We describe the advances in research on color assimilation from von Bezold, to Albers and Munker, and provide a compelling example of the recently described "Confetti-illusion" by Novick. Our research introduces a novel aspect by showing how unripe and greenish looking oranges can be perceived as ripe and vibrantly colored when viewed through an orange net. These findings highlight the significant implications of color assimilation in everyday consumer environments, offering a fresh perspective on how visual perception can be manipulated.
Related Concept Videos
Color Vision
Fruit Development, Structure, and Function
Photoreceptors and Visual Pathways
Gustation
Perception
Bottom-up processing begins at the sensory level, where receptors detect external environmental stimuli. These could include the tactile sensation of...
Vision

