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How Perceived Humor Motivates and Demotivates Information Processing of TikTok Videos: The Moderating Role of TikTok

Jeeyun Oh1, Eunjoo Jin2, Shuer Zhuo1

  • 1Stan Richards School of Advertising & Public Relations, Moody College of Communication, The University of Texas at Austin.

Health Communication
|August 8, 2024
PubMed

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