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Differences in Fear and Negativity Levels Between Formal and Informal Health-Related Websites: Analysis of Sentiments
Abigail Paradise Vit1, Avi Magid1,2
1Department of Information Systems, The Max Stern Yezreel Valley College, Emek Yezreel, Israel.
Formal health websites, despite their credibility, were found to have higher levels of fear and negativity compared to informal sites. This suggests a need for more positive online health information to improve public engagement and trust.
Area of Science:
- Health Informatics
- Natural Language Processing
- Public Health Communication
Background:
- Public health-related web searches are common and can influence health decisions, potentially leading to anxiety and self-diagnosis.
- Searches often focus on critical conditions like cancer, cardiovascular diseases, and infectious diseases.
- Both formal and informal health websites can evoke negative emotions such as fear.
Purpose of the Study:
- To investigate differences in fear and negativity levels between formal and informal health-related websites.
- To assess the emotional impact of online health information sources on the public.
Main Methods:
- Collected and classified 1448 unique health-related websites into formal (534) and informal (914) categories.
- Utilized three transformer models to evaluate fear and negativity in website content.
- Employed t-tests to statistically compare fear and negativity levels between formal and informal websites.
Main Results:
- Formal websites exhibited statistically significant higher levels of fear (mean 0.388 vs. 0.366) compared to informal websites.
- Negativity levels were also significantly higher on formal websites (mean 0.657 vs. 0.636) than on informal ones.
- Analysis included 1820 result pages from formal and 1494 from informal websites.
Conclusions:
- The findings indicate that formal health websites may inadvertently induce more fear and negativity.
- Enhancing the positivity of text on formal health websites could boost credibility and public adherence to recommendations.
- Recommends using natural language processing (NLP) tools to pre-screen health content for a more positive dissemination.
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