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Related Concept Videos

Persuasion Strategies01:52

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Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
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Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
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Bypassing as a non-confrontational influence strategy.

Javier A Granados Samayoa1, Dolores Albarracín1

  • 1University of Pennsylvania, Philadelphia, PA, United States.

Current Opinion in Psychology
|August 11, 2024
PubMed
Summary

Psychological interventions can be made more effective by bypassing confrontation. This non-confrontational strategy, drawing on persuasion research, offers an alternative to traditional methods for behavior change.

Keywords:
Attitude generalizationBypassingMisinformationPersuasionStereotypes

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Area of Science:

  • Psychology
  • Behavioral Science
  • Social Psychology

Background:

  • Traditional psychological interventions often employ confrontational methods to elicit change in beliefs, attitudes, or behaviors.
  • Confrontational approaches, while effective, can lead to recipient discomfort and defensiveness, limiting their overall efficacy.

Purpose of the Study:

  • To introduce and advocate for a non-confrontational strategy for behavior change, termed 'bypassing'.
  • To present evidence that bypassing can be as effective, or more so, than traditional confrontational interventions.

Main Methods:

  • Leveraging insights from research on misinformation, stereotypes, and persuasion.
  • Developing and presenting the theoretical framework and supporting evidence for the bypassing strategy.

Main Results:

  • Non-confrontational approaches, such as bypassing, can achieve significant behavior change.
  • Evidence suggests bypassing may be more effective than direct confrontation in certain contexts.

Conclusions:

  • Bypassing offers a viable and potentially superior alternative to confrontational psychological interventions.
  • Future research should explore the application and efficacy of bypassing across diverse psychological contexts.