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How online pro-environmental games affect users' pro-environmental behavioural intentions? - Insights from Ant Forest

Xi Hu1, Meigang Li1, Miao Gu1

  • 1School of International Economics and Trade, Nanjing University of Finance and Economics, No. 3 Wenyuan Road, Nanjing, 210023, China.

Journal of Environmental Management
|August 12, 2024
PubMed

Keywords:
Ant forestContinued gameplay intentionPersuasive systems design modelPro-environmental behavioural intentionValue theory

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