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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Kevin Gross1, Carl T Bergstrom2
1Dept. of Statistics, North Carolina State University, Raleigh, North Carolina, United States of America.
Scientific incentives often discourage high-risk, high-return research. Current systems reward effort over risky innovation, slowing scientific progress and leaving researchers in suboptimal situations.
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