Related Experiment Video
Updated: Jun 16, 2025
Digital Home-Monitoring of Patients after Kidney Transplantation: The MACCS Platform
Published on: April 12, 2021
Exploring the Usage of Social Media Networking Platforms Among Medical Practitioners: Reasons, and Proposed Features
Ankita Das1, Rajiv Yearavdekar2, Ankit Singh1
1MBA (Hospital & Healthcare Management) Symbiosis Institute of Health Sciences, Symbiosis International (Deemed University), Pune, Maharashtra, India.
Purpose:
This study aims to identify and prioritize the reasons for social media use among medical practitioners to facilitate the selection of the most appropriate social media platforms for healthcare providers. The findings of this study will help address the challenges posed by the wide variety of available social media platforms and assist healthcare providers in choosing platforms that best meet their professional needs.
Design/Methodology/Approach:
This cross-sectional study was conducted in the period of two months, i.e., August and September 2021. This study is based on the AHP (Analytic Hierarchy Process) method of the MCDM (Multi-Criteria Decision-Making) approach. In the first phase, a four-hour brainstorming session was held to identify the medical Practitioner's reasons for social media usage; in the second phase, the identified reasons were linked with the top five social media platforms to determine the prioritized order of preference.
Findings:
The top three reasons driving medical practitioners' usage of social media platforms include "Getting an update on current affairs," "Network with industry professionals," and "Healthy Lifestyle and Wellness Promotion." In contrast, the bottom three causes include "Advocacy for causes," "Get Updates about friends and family members," and "Opinions and ideas sharing." The prioritized order of social media platforms is LinkedIn, followed by Instagram, WhatsApp, Facebook, and Twitter.
Practical Implications:
This study helps solve the medical Practitioner's dilemma of selecting suitable social media platforms that serve their intended functions. In the future, it is expected that the usage of SM platforms will increase for causes such as Institution Branding and Healthcare Issues related Advocacy as well.
Originality/Value:
Previous research has not adequately identified the reasons driving social media usage by physicians. This study is one of the few studies that has attempted to prioritize reasons for social media usage by physicians and has provided a prioritized list of social media platforms.
Related Concept Videos
01:29Issues And Trends In Healthcare Delivery System
Cost Containment
Payment for healthcare services has historically promoted adoption of costly and often unnecessary or inefficient...
01:30Current Trends in Nursing II
01:30Methods of Documentation VII: EMR
01:28Self-Help Support Groups
Accessibility and Cost-Effectiveness
One of the primary strengths of self-help...
01:21Barriers to Effective Communication II
Cultural barriers:
Differences in values, beliefs, religion, knowledge, and tradition can significantly impact communication. Awareness of nonverbal cues is critical, especially when conversing with a patient from a different culture. What appears appropriate in one culture may be inappropriate in another.
Semantic barriers:
As a result of their tendency to use...
01:15Methods of Documentation VI: Case Management Model
For example, a patient with a chronic...