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Needs-based health promotion program serves as HMO marketing tool
Public Health Reports (Washington, D.C. : 1974)
|May 1, 1985
Summary
A health needs assessment survey at George Washington University Health Plan led to a program addressing member needs. This initiative established health promotion
Area of Science:
- Health Services Research
- Preventive Medicine
- Health Promotion
Background:
- A needs assessment survey was conducted at the George Washington University Health Plan in 1981 and repeated in 1983.
- The initial survey aimed for evaluation and redirection of services.
Purpose of the Study:
- To assess member needs within a health plan.
- To develop and evaluate a program addressing identified needs.
- To explore the role of health promotion in marketing and preventive care.
Main Methods:
- Conducting a needs assessment survey.
- Developing a program based on survey results.
- Evaluating member and staff responses to the program.
Main Results:
- The survey identified perceived member needs.
- A program was developed to address these needs.
- Positive responses from patients and staff facilitated further development.
Conclusions:
- The program successfully addressed perceived member needs.
- Established a role for health promotion in Health Maintenance Organization (HMO) marketing.
- Created a model for preventive care teaching in ambulatory primary care.
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