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How Satisfaction Lead to Volunteer Role Identity? Revisiting Identity Salience applied to Volunteer Research
Álvaro Benito-Ballesteros1, Fernando Chacón1, Iria Osa-Subtil1
1Universidad Complutense de Madrid, Spain.
Volunteer satisfaction, specifically task and motivational, enhances volunteer role identity (VRI) by increasing role importance and invocation. Organizational satisfaction did not show this effect.
Area of Science:
- Psychology
- Sociology
- Volunteer Management
Background:
- Volunteer role identity (VRI) is crucial for sustained engagement.
- The link between volunteer satisfaction and VRI development is established, but the underlying mechanisms are unclear.
- Diverse types of satisfaction (task, motivational, organizational) require examination.
Purpose of the Study:
- To investigate the mediating roles of identity importance and identity invocation in the relationship between volunteer satisfaction and VRI.
- To determine which types of satisfaction (task, motivational, organizational) predict VRI.
- To elucidate the psychological mechanisms linking satisfaction to VRI.
Main Methods:
- Employed multiple general lineal mediation models.
- Measured identity importance and identity invocation as simultaneous mediators.
- Utilized a remote online questionnaire with 227 volunteers from diverse organizations.
Main Results:
- Task satisfaction and motivational satisfaction significantly predicted VRI.
- Both task and motivational satisfaction indirectly influenced VRI through identity importance and identity invocation.
- Organizational satisfaction did not significantly predict VRI or act as a mediator.
Conclusions:
- Task and motivational satisfaction are key drivers of volunteer role identity development.
- Identity importance and invocation are significant mediators in the satisfaction-VRI pathway.
- Future research should explore other factors influencing VRI and satisfaction.
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