Student satisfaction: Examining capacity development and environmental factors in higher education institutions

Area of Science:

• Higher Education Management
• Educational Psychology
• Organizational Behavior

Background:

• University success hinges on efficient learning environment management and student satisfaction.
• Student satisfaction is crucial for institutional survival and competitiveness.
• Existing literature lacks analysis of competence development's role in student satisfaction using Herzberg's theory.

Purpose of the Study:

• To analyze antecedents of student satisfaction, including competence acquisition, in a post-pandemic context.
• To investigate the influence of hygiene and motivational factors on student satisfaction and loyalty.
• To apply Herzberg's two-factor theory to higher education student satisfaction.

Main Methods:

• Quantitative analysis of 548 valid surveys from three Spanish public universities.
• Utilized SmartPLS software for data analysis.
• Employed Herzberg's model to differentiate between hygiene and motivational factors.

Main Results:

• Competence and capacity development (motivational factor) significantly impacts student satisfaction.
• Teaching methods, staff, course management, and facilities (hygiene factors) are also key antecedents.
• Fulfillment of student expectations predicts allegiance to the institution.

Conclusions:

• Competence development is a critical motivational factor for student satisfaction and loyalty.
• Effective hygiene factors prevent dissatisfaction but do not guarantee loyalty.
• Universities must address both hygiene and motivational factors for a recommended educational experience.