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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
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Enhancing consumer sensory science approach through augmented virtuality

Abdul Hannan Bin Zulkarnain1, Howard R Moskowitz2, Zoltán Kókai1

  • 1Department of Postharvest Science, Trade, Supply Chain and Sensory Science, Institute of Food Science and Technology, Hungarian University of Agriculture and Life Sciences, H-1118. Budapest, Villányi út. 29-31, Hungary.

Current Research in Food Science
|September 17, 2024
PubMed

Keywords:
Consumer perceptionDigital SensoryExtended Reality (XR)ImmersiveMixed Reality (MR)

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