The affective gradient hypothesis: an affect-centered account of motivated behavior

Amitai Shenhav1

  • 1Department of Psychology, Helen Wills Neuroscience Institute, University of California, Berkeley, CA, USA.

Trends in Cognitive Sciences
|September 25, 2024
PubMed
Summary

This study proposes the affective gradient hypothesis, suggesting that feelings, not just value estimates, are the primary drivers of motivated behavior. It explains how our minds navigate towards desirable emotional states and away from undesirable ones.

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