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Homophone priming in bilingual preference formation.

Dieter Thoma1, Felicia Heilmann1, Madeleine Trotno1

  • 1Department of Pycholinguistics, University of Mannheim.

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Homophones, words with shared sounds but different meanings, influence choices more in a bilingual's native language (L1) than their second language (L2). This effect is stronger when L2 processing is more difficult.

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Area of Science:

  • Cognitive Psychology
  • Psycholinguistics
  • Bilingualism Research

Background:

  • Homophone priming demonstrates how ambiguous words activate irrelevant meanings, potentially biasing decisions.
  • Previous research primarily focused on monolingual contexts, leaving bilingual effects and consumer behavior implications understudied.
  • Understanding lexical processing differences between first (L1) and second languages (L2) is crucial.

Purpose of the Study:

  • To investigate whether homophone priming effects differ between L1 and L2 in bilingual individuals.
  • To explore factors influencing the strength of homophone priming in L2, such as proficiency and modality.
  • To examine the implications for consumer behavior and bilingual lexical access models.

Main Methods:

  • Four experiments were conducted with German-English bilingual participants.
  • An eye-tracked primed choice task assessed homophone influence on decision-making.
  • Visual preference tasks used written and/or auditory primes with varying L2 proficiency levels.

Main Results:

  • Homophones were found to significantly affect decision-making in bilinguals.
  • Homophone priming effects were consistently stronger in L1 compared to L2.
  • The L1-L2 priming gap increased with listening primes and lower L2 proficiency, indicating reduced suppression.

Conclusions:

  • Homophone priming is weaker in L2 than L1, suggesting language-specific processing differences.
  • Reduced cognitive suppression and lower subjective frequency in L2 contribute to the observed L1-L2 priming gap.
  • Findings offer insights into bilingual lexical access and potential consumer behavior influences.