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Exploring customer retention dynamics: A comparative investigation of factors affecting customer retention in the

Chai Zhengmeng1, Muhammad Malik1, Muttahir Hussain2

  • 1Faculty of Management and Economics, Kunming University of Science and Technology, Yunnan, China.

Heliyon
|October 18, 2024
PubMed

Keywords:
Cultural differenceCustomer retention behaviorCustomer satisfactionCustomer trustFinancial technologyService quality

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