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Relationships among para-social interaction, perceived benefits, community commitment, and customer citizenship

Chong Jiang1, Ling He1, Shunwu Xu2

  • 1Qiaoxing School of Economics and Management, Fujian Polytechnic Normal University, Fuqing 350300, China.

Acta Psychologica
|October 20, 2024
PubMed

Keywords:
Customer citizenship behaviorPara-social interactionSocial exchange theorySocial live-streamingValue co-creation

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