Exploring the Intersection of E-commerce and Healthcare: A Visual Analysis of Research Trends

The role of e-commerce in healthcare is one of the key research areas emerging from the broader digital transformation of health services and consumer interactions. This study presents the bibliometric analysis of literature on e-commerce in healthcare based on publications from 1993 to 2024 in Scopus. In particular, this analysis shows trends in the publication record that have been constantly growing, with prominent increases during the COVID-19 pandemic, now hardwiring the fact that digital technologies are key in promoting global health. The study surveys the thematic evolution of key technologies such as artificial intelligence (AI), which is transforming predictive healthcare analytics; blockchain, which is enhancing security in health data transactions; and telemedicine, which is revolutionizing remote patient care, alongside other emerging technologies that are reshaping global healthcare systems. The research also showcases global collaboration patterns, underlining the international dimensions of scholarly contributions to the area under review. These insights provide a foundation for understanding the current state of e-commerce in healthcare and suggest future directions for research and policy development in this fast-evolving field.