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The Lookout Project: A Student-Run Mail-Based Overdose Response Kit Distribution Program Through Social Media During

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Summary

The Lookout Project distributed over 900 opioid overdose response kits (OORKs) to college students. A significant portion of recipients watched the overdose reversal video, and some successfully used intranasal naloxone (IN) to reverse overdoses.

Keywords:
Narcan®harm reductionintranasal naloxonemail-based distributionnaloxoneopioid overdoseoverdose preventionsocial media advertising

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Area of Science:

  • Public Health
  • Harm Reduction
  • Opioid Overdose Prevention

Background:

  • Naloxone distribution and overdose education are crucial for preventing opioid overdose deaths.
  • The Lookout Project (TLP) is a student-led nonprofit in Ann Arbor, Michigan, focused on these strategies.
  • This study evaluates TLP's outreach to develop a replicable mail-based kit distribution model for student organizations.

Purpose of the Study:

  • To examine the outreach effectiveness of The Lookout Project (TLP).
  • To assess the feasibility of a mail-based opioid overdose response kit (OORK) distribution program.
  • To inform other college student-run organizations on replicating TLP's model.

Main Methods:

  • TLP utilized targeted social media advertising to distribute OORKs.
  • A 7-question multiple-choice survey assessed participant demographics, incarceration history, and naloxone (IN) experience.
  • An optional informational video on overdose response was included with OORK orders.

Main Results:

  • Over 900 OORKs were distributed between August 2020 and January 2022.
  • Of 657 respondents, most were white, female, aged 18-22, and had no prior incarceration.
  • 74.7% watched the overdose response video; 36.8% of follow-up respondents reported using IN to reverse an overdose.

Conclusions:

  • The Lookout Project demonstrates the potential of student-led initiatives in naloxone distribution.
  • Social media advertising is an effective tool for reaching college student populations.
  • TLP's model offers a framework for other student organizations to implement harm reduction programs.