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Published on: August 25, 2023
Cognitive effort increases the intensity of rewards
Mejda Wahab1, Nicole L Mead2, Stevenson Desmercieres1
1Université de Poitiers, INSERM, U1084, Laboratoire de Neurosciences Expérimentales et Cliniques, Poitiers 86073, France.
Intense cognitive effort amplifies reward sensitivity, leading to unhealthy behaviors like drug use and overeating. Rest can reverse these effects, suggesting cognitive load impacts decision-making and addiction vulnerability.
Area of Science:
- Neuroscience
- Behavioral Economics
- Addiction Research
Background:
- Intense cognitive effort is linked to mental fatigue and unhealthy behaviors.
- Previous explanations focused on weakened cognitive control.
- An alternative hypothesis suggests cognitive effort amplifies reward impact.
Purpose of the Study:
- To investigate whether cognitive effort enhances the hedonic impact of rewards.
- To examine the effects of cognitive effort on addiction-related behaviors in rats and humans.
- To explore the role of cognitive effort in unhealthy decision-making.
Main Methods:
- Rats underwent cognitive effort tasks before cocaine self-administration.
- Human participants performed cognitive tasks before evaluating food rewards.
- Behavioral and self-report measures assessed drug intake, reward sensitivity, and hedonic enjoyment.
Main Results:
- Cognitive effort increased cocaine intake and its psychostimulant effects in rats.
- Rest periods (2-4 hours) eliminated or reversed these effects in rats.
- In humans, cognitive effort boosted consumption of palatable food by increasing hedonic enjoyment.
- Effects were specific to emotionally relevant rewards (food) and not neutral stimuli.
Conclusions:
- Intense cognitive effort amplifies the perceived intensity of rewards, promoting overconsumption.
- This mechanism may explain poor decision-making under cognitive load.
- Cognitive effort increases vulnerability to unhealthy behaviors, including drug use and overeating.
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