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Examining Quitting Experiences on Quit Vaping Subreddits From 2015 to 2021: Content Analysis.
Elexis Kierstead1, Nathan Silver1, Michael Amato1
1Truth Initiative, Washington, DC, United States.
Journal of Medical Internet Research
|October 25, 2024
Summary
Online communities show a strong need for peer support in quitting vaping nicotine. These platforms offer insights into unique quitting challenges and evolving strategies in the changing nicotine market.
Area of Science:
- Public Health
- Digital Health
- Behavioral Science
Background:
- Nicotine cessation research predominantly focuses on smoking, neglecting unique vaping experiences.
- Understanding vaping cessation is crucial given the rise of e-cigarette use.
- Online forums offer a valuable, yet under-researched, source of information on quitting vaping.
Purpose of the Study:
- To analyze content from dedicated quit vaping subreddits to understand user experiences.
- To identify themes and trends in quitting vaping within the evolving nicotine market.
- To inform the development of targeted vaping cessation resources.
Main Methods:
- Scraped 7110 posts from four quit vaping subreddits (r/QuittingJuul, r/QuitVaping, r/quit_vaping, r/stopvaping) from January 2015 to October 2021.
- Calculated rolling weekly average post volume and analyzed themes in 695 randomly selected posts using a codebook informed by topic modeling.
- Assessed theme frequencies, upvotes, and comments to understand user engagement and discussion patterns.
Main Results:
- Post volume surged during vaping lung injury outbreaks, indicating heightened concern.
- Over 52% of posts sought social support, and 16.83% offered it, with supportive posts receiving the most engagement.
- Commonly discussed strategies included quitting cold turkey (38.33%), using alternative nicotine products (17%), and tapering nicotine content (10.50%).
- Withdrawal symptoms (physical 30.65%, psychological 18.85%), personal narratives (92.37%), quit motivation (28.20%), and relapse (14.99%) were also prominent themes.
Conclusions:
- Reddit users actively seek peer-to-peer support for quitting vaping, highlighting a significant community need.
- Analysis reveals unique barriers and facilitators specific to vaping cessation in a dynamic nicotine market.
- Findings support the development of tailored interventions and resources for vaping cessation, emphasizing social support and evolving quit methods.
Keywords:
cessationcessation programse-cigaretteelectronic cigarettepeer supportquitting vaping, social media, tobacco policysmokingsocial supportvapingMore Related Videos
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