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Online Search Patterns about Vaccination: A National Study.

Inês Silva Costa1, Madalena Meira Nisa1, Lígia M Ferreira1

  • 1Interna de Formação Específica em Pediatria, Serviço de Pediatria, Centro Hospitalar Tondela-Viseu, Viseu, Portugal.

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Summary

Online search trends reveal a growing public interest in vaccination in Portugal, particularly for the Rotavirus, BCG, and flu vaccines. This increased search activity, especially during the COVID-19 pandemic, highlights the need for health professionals to address misinformation.

Keywords:
Health literacyPrimary preventionSearch enginesVaccines

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Area of Science:

  • Public Health
  • Epidemiology
  • Health Communication

Background:

  • Google Trends data reflects public perception and healthcare-seeking behaviors.
  • Analyzing online search patterns can provide insights into vaccination interest and concerns.

Purpose of the Study:

  • To evaluate online search patterns for extra-program and risk-based vaccines in Portugal.
  • To identify trends in public interest regarding specific vaccines over time.

Main Methods:

  • Analysis of relative search volume for vaccines across all Portuguese districts from 2006 to 2021.
  • Utilized Google Trends data, with search volume represented on a scale of 0 to 100.

Main Results:

  • Rotavirus vaccine was the most consistently searched, followed by BCG and flu vaccines.
  • A significant increase in vaccine searches was observed in the last 5 years, with notable peaks during the COVID-19 pandemic for flu and BCG vaccines.
  • Regional differences in search patterns were identified, with specific districts showing high interest in particular vaccines like BCG.

Conclusions:

  • The rising interest in vaccination may indicate increased focus on primary prevention but is influenced by pandemic-related media.
  • Health professionals must actively combat misinformation, as seen with the increased interest in BCG potentially linked to unproven SARS-CoV-2 protective associations.